WFU

I turn operational chaos into products people actually use.

3+ years translating business problems into digital solutions across manufacturing and enterprise software, with a growing focus on product thinking and AI-enabled automation.

Portrait of Wahyu Febriyanto Utomo
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JMC IT ConsultantProduct Strategy

Absensia: Research to Rebuild

Validating the market case for rebuilding, not just rebranding.

Competitor research and infrastructure evaluation for a subscription HRIS, closing with management approval for a full architecture rebuild.

Market ResearchCompetitor AnalysisInfrastructure Evaluation+1 more
PT Apparel One IndonesiaBusiness Systems

Distribution Management System

Turning six departments' worth of conflicting needs into one coherent system.

Six production departments, one distribution management system.

Requirement GatheringBRDFSD+2 more
PT Apparel One IndonesiaProduction Systems

Production Data Control

Every piece traceable, from sewing to folding.

The system that closed the gap CDMS left open: real output, captured the moment it happens, across three factories that didn't track it the same way.

System LeadershipProcess StandardizationVendor Integration+1 more
Mega Jati Furniture & DecoDigital Transformation

AS-IS → TO-BE Digital Transformation

Mapping a furniture company's road to systemized operations.

From ad-hoc operations to a documented blueprint for systemized ones.

Process MappingWordPressContent Workflow
Setiawan SpreiBusiness Systems

Warehouse Inventory System

The first system I ever shipped.

A small-scale inventory system, built around real warehouse operations.

Requirement GatheringProject Leadership

How I Work

Process over software.

The shape of it stays the same whether the problem is a warehouse spreadsheet or an AI feasibility call.

Step 1 of 7: Understand

01Step 1 of 7

Understand

Sit with the people doing the work before touching a requirements doc. The real problem rarely matches the ticket.

02Step 2 of 7

Research

Trace how information actually moves across departments, systems, and spreadsheets today.

03Step 3 of 7

Analyze

Reconcile conflicting departmental needs into one coherent, buildable requirement set.

04Step 4 of 7

Design

Translate requirements into user flows, wireframes, and documentation the dev team can build from.

05Step 5 of 7

Validate

Run user flow reviews and UAT sessions before anything ships. Assumptions get tested, not assumed.

06Step 6 of 7

Iterate

Weigh feasibility against ambition, and recommend the pragmatic path when it beats the impressive one.

07Step 7 of 7

Deliver

Hand over documentation that outlives the project: BRDs and SOPs other departments still reference.

Professional Experience

Four roles, one throughline.

Four roles since 2021, from a bedding company's warehouse to an enterprise HRIS rollout.

Feb 2026 – Present

JMC Indonesia

Middle R&D System Analyst

Leading market and infrastructure research for a subscription HRIS product, closing with management approval for a full architecture rebuild.

  • Ran competitor and market research to validate which HR platform features the product actually needed next.
  • Evaluated the existing technical architecture and recommended a full rebuild over incremental extension.
  • Authored the PRD and a first-pass UI/UX direction, later refined by the design team for implementation.
Market ResearchCompetitor AnalysisInfrastructure EvaluationProduct RoadmapUI/UX Direction

Apr 2025 – Oct 2025

Mega Jati Furniture & Deco

Business Process Analyst (Freelance)

Mapped a furniture company's operations end-to-end and set the foundation for systemized, digital-first operations.

  • Authored a full AS-IS → TO-BE digital transformation blueprint that now guides the company's transition to systemized operations.
  • Redesigned the company website and built a structured content management workflow, replacing ad-hoc publishing with a repeatable process.
  • Standardized production data recording to improve reporting consistency and prepare the ground for future digital initiatives.
Business Process AnalysisProcess MappingWordPressContent Workflow

Oct 2022 – Apr 2025

PT Apparel One Indonesia

System Analyst

Aligned six production departments around one distribution management system and a unified performance dashboard.

  • Gathered and reconciled business requirements across six production departments to ship a cutting-edge distribution management system (CDMS).
  • Designed an operational dashboard integrating five production systems into one interface for daily performance monitoring.
  • Prepared BRD, FSD, and SOP documentation that became the implementation reference across more than five departments.
  • Collaborated with the Industrial Engineering team to design and validate a production tracking system that improved visibility across manufacturing processes.
Requirement GatheringBRDFSDSOPERDSQLPostgreSQLStakeholder Management

Nov 2021 – Jan 2022

Setiawan Sprei

Project Lead (Freelance)

Led the first system I ever shipped: a small-scale inventory tool built around real warehouse operations.

  • Led requirement gathering and coordinated end-to-end development of an inventory management system aligned with daily warehouse operations.
Requirement GatheringProject Leadership

About

Business problems, translated.

I'm a System Analyst based in Yogyakarta, Indonesia. Three years spent sitting between business teams and engineers, turning operational problems into requirements that actually ship.

What I care about isn't the paperwork, it's the translation: sitting in a warehouse or on a factory floor, understanding why a process breaks, and turning that into something a development team can build with confidence.

That's slowly pulled me toward product ownership. I still write the BRDs and run the UAT sessions, but I've started asking a different question earlier: not just "can we build this," but "should we," and increasingly, "could AI do this more simply than we think."

Bachelor of Computer Science (Information Systems), Dian Nuswantoro University, 2018 – 2022 · Yogyakarta, Indonesia

Contact

Let's build something worth using.

Open to Product Owner and System Analyst roles, and conversations about AI-enabled automation.